Seo

UTM Tracking

  • tips
    • Stick with all lower or upper case — UTM codes are case-sensitive 1

Examples

  • source: 1

  • campaign: utm_campaign=20percentpromocode

  • source: utm_source=Facebook

  • medium: utm_medium=socialmedia

  • content: utm_content=sidebarlink or utm_content=headerlink

    • track the specific types of content that point to the same destination from a common source and medium
  • term: utm_term=marketing+software

    • used to track keyword paid for in ppc

Lookup


Children
  1. Concepts

Footnotes

  1. UTM Codes: How to Create UTM Tracking URLs on Google Analytics˄


Backlinks