<h1 id="concepts">Concepts<a aria-hidden="true" class="anchor-heading icon-link" href="#concepts"></a></h1>
<h1 id="concepts-1">Concepts<a aria-hidden="true" class="anchor-heading icon-link" href="#concepts-1"></a></h1>
<h3 id="utm">UTM<a aria-hidden="true" class="anchor-heading icon-link" href="#utm"></a></h3>
<ul>
<li>UTM (Urchin Tracking Module)</li>
<li>aliases:
<ul>
<li>UTM parameter</li>
<li>tracking tags </li>
</ul>
</li>
</ul>
<blockquote>
<p>snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL <a id="fnref-1" class="fnref" href="#fn-1">1</a></p>
</blockquote>
<ul>
<li>eg:
<blockquote>
<p>Building a UTM code, however, can tell you how much of that traffic came from Facebook or even a particular post on Facebook. <a id="fnref-1" class="fnref" href="#fn-1">1</a></p>
<ul>
<li>eg: <code>http://blog.hubspot.com/9-reasons-you-cant-resist-list?utm_campaign=blogpost&#x26;utm_medium=social&#x26;utm_source=facebook</code></li>
</ul>
</blockquote>
</li>
</ul>
<hr>
<h2 id="footnotes">Footnotes<a aria-hidden="true" class="anchor-heading icon-link" href="#footnotes"></a></h2>
<ol>
<li><span id="fn-1" style="width: 0; height: 0;"></span><p><a href="https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht">UTM Codes: How to Create UTM Tracking URLs on Google Analytics</a><a class="fn" href="#fnref-1">˄</a></p></li>
</ol>
<hr>
<strong>Backlinks</strong>
<ul>
<li><a href="/notes/nAG20DdPBiyRhAYURbeEm">Seo (kevin-public)</a></li>
</ul>

Concepts

kevin-public


## Welcome to my [Digital Garden](https://joelhooks.com/digital-garden) 🌱

I'm **Kevin**, founder of [Dendron](https://dendron.so/) ([YCW21](https://news.ycombinator.com/item?id=29176158)) - an open-source, local-first, knowledge base for developers. Our goal is to help devs access and structure all the information they have ever come across using plain text, markdown, and version control. 


As a point of reference, I made Dendron because I wanted a better way of managing my own corpus of **30K+ notes**. Dendron is the result of a decade of experimenting with different tools and systems. 

The end result is [[A Hierarchy First Approach to Note Taking|dendron://kevin-blog/blog.pkm.2020-08-24-a-hierarchy-first-approach-to-note-taking]], a system that helped me instantly access any information I've noted before. 

You are reading my personal site which is managed and published using Dendron. You can [clone this site locally](https://github.com/kevinslin/kevin-public-vault) or [make your own](https://wiki.dendron.so/notes/4ushYTDoX0TYQ1FDtGQSg). 


## Navigating the Garden

The advantage of a garden is that it is non-linear and can offer much more context than a linear blog. This is also its greatest downside as it can be hard to know where to begin. If you want to ease into this experience and want a linear feed of blog posts, I would recommend starting off with the [[Blog|dendron://kevin-blog/blog]] hierarchy. 

If you are feeling more adventurous, you can read about how this blog is structured below and go down your own trail!

![[dendron://kevin-public/home.schema#^begin]]

## Contact

You can find and contact me in the following places (sorted by frequency of use):

- Email: kevin(at)dendron.so
- Twitter: [`@kevins8`](https://twitter.com/kevins8)
- Github: [`@kevins8`](https://github.com/kevinslin)
- LinkedIn: [`@kevinslin-thence`](https://www.linkedin.com/in/kevinslin-thence)

## Working in the Open

Except where otherwise noted, content on this site is licensed under a [Creative Commons Attribution-ShareAlike 4.0 International License](https://creativecommons.org/licenses/by-sa/4.0/).

Code for this blog is available on [github](https://github.com/kevinslin/kevin-garden).

### Staying Updated

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