Go Positive Go First


  • start a favor to smaller favor , (say no to first thing - give blood for two years, then ask for smaller)

  • we like to say yes to people like us

  • find common points of interest

  • tell people you like them

  • social proof, show that something is popular

  • menus in restaurants, show asterix for popular items make them more popular

  • float testimonials at the top

  • loss aversion

  • MW: never lose a note again

  • commitment consistency

  • ask “will you do X”

  • fight against this: here’s some new information. not your fault you made commitment on bad data

  • point to shared tribes

  • eg. i’m a student here too. would you like to do X?


  1. skill.sales