Shoe Dog: A Memoir by the Creator of Nike


Nike founder Phil Knight talks about the founding of Nike


Inspiring story told candidly.




  • gather a group of people that believe in the mission and have the determinatino to see it through
  • always keep pushing forward
  • celebrity endorsements?

#MW Physical goods business. High revenue, low profit, always a struggle to make payroll. Software business. No revenue (usually at start) but high profit once you start to charge (if you are solving a problem people care about).


“The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.” ― Phil Knight, Shoe Dog

“The single easiest way to find out how you feel about someone. Say goodbye.” ― Phil Knight, Shoe Dog

“Don’t tell people how to do things, tell them what to do and let them surprise you with their results.” ― Phil Knight (original quote by George S Patton), Shoe Dog

“Life is growth. You grow or you die.” ― Phil Knight, Shoe Dog

"Whatever comes, just don’t stop.” ― Phil Knight, Shoe Dog

“It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.” ― Phil Knight, Shoe Dog

“I wanted to build something that was my own, something I could point to and say: I made that. It was the only way I saw to make life meaningful.” ― Phil Knight, Shoe Dog: A Memoir by the Creator of Nike

“He was easy to talk to, and easy not to talk to-equally important qualities in a friend. Essential in a travel companion.” ― Phil Knight, Shoe Dog: A Memoir by the Creator of Nike

“If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt. " ― Phil Knight, Shoe Dog

“I refused to even consider ordering less inventory. Grow or die, that’s what I believed, no matter the situation.” ― Phil Knight, Shoe Dog

“the best way to reinforce your knowledge of a subject is to share it,” ― Phil Knight, Shoe Dog

“You measure yourself by the people who measure themselves by you.” ― Phil Knight, Shoe Dog

“I wanted what everyone wants. To be me, full-time.” ― Phil Knight, Shoe Dog

“No matter the sport-no matter the human endeavor, really-total effort will win people's hearts” ― Phil Knight, Shoe Dog: A Memoir by the Creator of Nike

“All is vanity, says the Bible. All is now, says Zen, All is dust, says the desert.” ― Phil Knight, Shoe Dog: A Memoir by the Creator of Nike

"For some, I realize, business is the all-out pursuit of profits, period, full stop, but for use business was no more about making money than being human is about making blood. Yes, the human body needs blood. It needs to manufacture red and white cells and platelets and redistribute them evenly, smoothly, to all the right places, on time, or else. But that day-to-day of the human body isn't our mission as human beings. It's a basic process that enables our higher aims, and life always strives to transcend the basic processes of living–and at some point in the late 1970s, I did, too. I redefined winning, expanded it beyond my original definition of not losing, of merely staying alive. That was no longer enough to sustain me, or my company. We wanted, as all great business do, to create, to contribute, and we dared to say so aloud. When you make something, when you improve something, when you deliver something, when you add some new thing or service to the life of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is–you're participating more fully in the whole grand human drama. More than simply alive, you're helping other to live more fully, and if that's business, all right, call me a businessman.” ― Phil Knight, Shoe Dog: A Memoir by the Creator of Nike

“Whatever comes, just don’t stop." ― Phil Knight, Shoe Dog

“There’s a kind of exuberant clarity in that pulsing half second before winning and losing are decided. I wanted that, whatever that was, to be my life, my daily life." ― Phil Knight, Shoe Dog

  1. Concepts