Job Story Superhuman

For (target customer)

Who (statement of need or opportunity)

(Product name) is a (product category

That (statement of key benefit)

Unlike (competing alternative)

(Product name)(statement of primary differentiation).

We thought about this hard for Superhuman, and did further reading. In particular, Positioning: The Battle for Your Mind, was very helpful In 2015, we came up with this positioning:

For founders, CEOs, and managers of high-growth technology companies

Who feel like their work is mostly email

Superhuman is the fastest email experience ever made;

It’s what Gmail could be if it were made today instead of 12 years ago

Unlike Gmail -Superhuman is meticulously crafted so that everything happens in 100ms or less.